Proposal

 Project Proposal - Break the Silence Against Violence __Final Project Proposal __ Imagine all the people you walk by or communicate with each day. Whether it is driving past them on the street, walking by on your way to school, helping customers at work, sitting on the bus. To us, they look like normal people living a normal and stable life. But have you ever looked at a stranger and wonder how their life is different than yours? Do they really lead a “normal” life? Or wonder what they are hiding behind that face? Did you know that 1 in 11 high school students report being physically hurt by someone they dated (Teens Health 2011). In other words, out of the 11 friends you had in high school, one of your friends in the group was most likely involved in an abusive relationship, that you or anyone probably did not know about. Statistics show that nearly 80% of girls that have been abused continue to date their abuser (Speiser, 2005). This is a serious issue that is continuing to rise, as more and more people are getting hurt. It is important to create an awareness to this issue, to inform others what is actually happening and the steps we can take to prevent and provide support for the victims of abuse. Our group has decided to create an awareness campaign meme to be posted over social networking sites in which the idea and awareness will spread from person to person within cultures, that will target and attract teens and young adults. This awareness campaign will be a difficult task as it will not be your typical humorous meme that everyone can enjoy, but it will need to consist of a dramatic script and images in order to get the attention of a large audience and send out a powerful message. To help make this message go viral, we thought of either creating a photo collage or a video that combine pieces of information to create a larger idea. The “Aldo fights AIDS” campaign inspired us to create a photo collage of individual images of ourselves portraying an action that helps define abuse, similar to “hear no evil”, “speak no evil” seen in the Aldo ad. At the bottom of each image there could be a message to help inform the audience about what can be done to help prevent and bring awareness to this growing issue. However, it is more difficult to post a picture/advertisement and track down how viral it goes. The image could be posted on Tumblr, Flickr, and Facebook and we could track the likes, or display it as our display pictures in our profile etc. In contrast, it would be better to create a video that could be spread through different social networking sites specifically Youtube. Although it may take more time to create and put together, the creation of a video may be easier to spread the message. The Melanoma campaign, “Dear 16 Year old Me ( [] ) inspired us to video tape individual shots of ourselves speaking about abusive relationships. In order to make it more dramatic, two people can talk about abuse from theirr perspectives as victims about being part of abusive relationships, and the other two group members can stat facts and how to prevent relationships from occurring. Together, these pieces create a larger idea and bring awareness to the campaign. It is possible as well, that by combining both mediums allows us to reach a broader audience. We could get our information out on several different social networking sites which will bring more awareness to the campaign. As a group we would create an awareness video with information and personal stories as well as creating a collage or series of posters that go along with the video. One rough idea is to portray women of different decades for the reason being that this has been an issue for many years. In order to make this go //viral//, we want to make it original and unique so it intrigues individuals and interests them. We do not want to create something that has already been done before and viewers won't be interested in it. In addition we want to make it easy to relate to and intriguing enough to be shared.

Works Cited

"Abusive Relationships." __Nemours.__ 2011. Teens Health. < __[] __>. <span style="font-family: 'Times New Roman',serif;">Speiser, B. L. "T.E.A.RTeens Experiencing Abusive Relationships." 2005. TEAR. < <span style="color: #000099; font-family: 'Times New Roman',serif;">[] <span style="font-family: 'Times New Roman',serif;">>. <span style="font-family: 'Times New Roman',serif;"> <span style="display: block; font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif; font-size: 80%; text-align: left;">Rough Draft: Please look over, edit, and add anything else you feel is necessary!! <span style="display: block; font-family: 'Lucida Sans Unicode','Lucida Grande',sans-serif; font-size: 80%; text-align: left;">Also, ending needs to be concluded!

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