Know+your+meme

‍ Melissa Miledi
 * __Post 200 words about a know your meme video:__**

**“Dear 16 Year Old Me-Melanoma”**

The “dear 16 year old me” is a memetic public service announcement that went viral quickly. This PSA was created to bring awareness to skin cancer that begins at the age of and is more cautious to 16 year olds. The video was created my using real people who have been affected or have experienced Melanoma. These people briefly expressed their stories and how is has affected their lives. This five minute meme has gone successfully viral as it uses strategic ways to capture the audiences attention. It refers to each viewer by talking and referring to their 16 year old selves. Since each viewer watching the video is or was 16, they immediately feel like the video is targeting them individually. Not only does the video create an impact, it is also informative as it gives viewers information about the cancer, things to look out for, and what to do. To help create an emotional impact which brings more attention, the persons in the video remind us of life and what to look forward to especially at such young ages. If people don’t take 10 minutes to look at their bodies to help protect themselves, they may never get a chance to experience life at all. Although this meme is not humorous, it was created using dramatic expressions and tones that help capture viewers individually, and personally. Therefore, the sense of “scare” and “sadness” the video captures, allows viewers to feel sympathetic, wanting to pass the video around to their friends and family, making sure they are aware of this cancer in order to help protect and save their lives. Thus making the meme go viral, as it spreads from one person to the next.

Catherine Leboeuf

**Jenna Marbles Youtube Channel**

Jenna Marbles is a young woman that makes and posts videos of her talking about a particular subject every week on YouTube. She has made over 60 videos and every single one of them has over one million views. It took about six months before her videos went viral but now it has become her full time job. The videos are made to answer questions of fans on subjects such as: what girls think in bed? What “sluts” wear on Halloween, or how to avoid talking to people you don’t want to talk to etc. The reason her videos are so popular and has become a meme is because she gives her honest opinion about a subject while making it entertaining. She says what people want to hear and the viewers keep coming back to watch her channel because they are subjects that some people would never talk about in public or say to strangers. She makes fun of what the young generations are becoming but also while making fun of herself to make sure she does not portray being better than others. Because her videos are funny, people have posted them on their Facebook and Twitter. Personally, I first watched one of her videos through one of my friends Facebook wall and since then I keep checking her blog and her YouTube channel. As a result of talking about funny subjects as well as entertaining the viewer, Jenna “Marbles” has made her memes go viral.

Nadine Singh

**Evolution of Beauty**

Dove began a marketing campaign in 2004; The Dove Campaign for Real Beauty. In 2006 they released a marketing video; Evolution of Beauty brining awareness about the way models are depicted in fashion and in advertisements. The video was created to show young girls and women that the beauty seen in those high fashion advertisements is not real beauty, they (the viewers) are the ones that have real beauty. This was an eye opener to its viewers who did not realize how much make up and digital editing goes into producing a “flawless” image, this video created an impact on the viewers and also altered them about beauty, it brought to light the issues that these “flawless” and “perfect” images were giving young women. They believe that they have to look a certain way to be considered beautiful because it is what they see around them. The evolution of beauty made an impact illustrating that low self-esteem is a growing issue in young females and that many of them do not feel beautiful in their own skin. This video went viral because it opened individuals eyes to what really goes on behind the scenes of photo shoots. Even though it is not humorous or cute, it was created to reach out and touch its viewers by creating a dramatic reaction. Showing the transition of natural beauty to made up beauty really captured viewers and made them want to share the truth therefore making the commercial go viral‍ Jamie Latini Kandee Johnson began posting videos in 2009 and since then she has acquired 694, 833 subscribers. Some of her videos receive even more views than that. A lot of people probably watch her videos without subscribing. Kandee is a makeup artist and stylist. She started her youtube “career” with the majority of her videos as make up tutorials. I’ve been watching her ever since. Kandee’s make up tutorials are unique and unlike others online. She has a unique personality that adds flare to her videos. She is also charismatic and positive which a lot of people seem to warm up to. Her videos are very useful! I’ve learned a lot of great techniques and tips from her. I think her videos have gone mimetic and viral because not only does she have the basis of being a high quality make up artist but she also adds fashion tips, quirky skits, and even takes the viewers on “field trips” or “outings” to a variety of stores, salons and sometimes random places like her family Thanksgiving! She attracted viewers with her make up tutorials and kept their constant attention with her bubbly and positive personality. She now also makes videos to just talk and connect with people. She recently posted a video called “How to deal with negative people.” She seems sincere and caring which appeals to a lot of people. In her videos she says things like, “I made this for each and every one of you.” "I made this video for you!" "Thank you for subscribing. I'm hugging you through my computer!" Kandee is charismatic and passionate about what she does. Even though the videos are long (avg. 10 mins) I sit and watch the whole thing. Not too many videos keep my attention for that long.
 * Kandee Johnson's Youtube Channel**

“I came across your videos just a few weeks ago, (I did subscribe) and I'm so happy I found you Kandee, I love watching all your videos!”
==== “Kandee, you are the most inspiring person. I first saw a video of yours a few months ago and I've watched every single one of them. You’re energetic, fun and beautiful! Your videos keep me motivated.” ==== ==== Kandee also promotes certain brands and even has contests for prizes, gift certificates and make over sessions. All of her videos go viral. People react well to genuine, honest and kind individuals. Kandee has mastered portraying all of these qualities! ====